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The Case of Locatefamily.com


Data protection has become a critical concern in an increasingly digital world, where personal data is being shared and processed across borders. The General Data Protection Regulation (GDPR), implemented by the European Union (EU), aims to safeguard the privacy and rights of individuals within the EU. One of its provisions requires non-EU organisations to appoint an EU representative if they process EU citizens’ personal data. Failure to comply with this requirement can lead to severe penalties and fines. A recent example of the potential consequences is the case of Locatefamily.com, which faced a hefty fine of €525,000 from the Dutch Data Protection Authority (DPA). This incident highlights the importance of understanding and adhering to EU data protection regulations to avoid significant financial repercussions.

The EU Representative Requirement

The GDPR’s extraterritorial scope means that non-EU entities that process the personal data of EU residents must comply with its regulations. This includes appointing an EU representative as a point of contact between the organisation, EU data protection authorities, and individuals. The representative ensures compliance with the GDPR’s obligations, facilitates communication, and handles inquiries or complaints from data subjects.

The Case of Locatefamily.com

Locatefamily.com, a non-EU company providing a people search service, needed to appoint an EU representative despite processing the personal data of EU residents. This omission caught the attention of the Dutch DPA, resulting in an investigation and a subsequent fine of €525,000.

The Dutch DPA found that Locatefamily.com needed to fulfil its obligation to appoint an EU representative, which is crucial for transparency, accountability, and effective data protection. By failing to designate a representative, Locatefamily.com impeded the rights of EU individuals to exercise control over their personal data and limited the ability of EU authorities to address data protection concerns.

The Consequences of Non-Compliance

The Locatefamily.com case serves as a powerful reminder of the potential consequences of neglecting the appointment of an EU representative. Organisations that fail to comply with this requirement face significant penalties, including fines of up to €20 million or 4% of their global annual turnover, whichever is higher. These fines are designed to ensure that organisations take data protection seriously and prioritise the privacy and rights of individuals.

Besides the financial impact, the reputational damage from non-compliance can be substantial. Customers and business partners may lose trust in an organisation that fails to demonstrate its commitment to protecting personal data, leading to long-term consequences for its growth and success.

Compliance as a Priority

To avoid the risk of substantial fines and reputational harm, non-EU organisations must prioritise compliance with EU data protection regulations. Appointing an EU representative is crucial in meeting GDPR requirements and demonstrating respect for individuals’ privacy rights.

By appointing an EU representative, organisations can establish a direct line of communication with data protection authorities and individuals within the EU. This representative can guide compliance, handle data subject requests, and act as a bridge between the organisation and the EU regulatory landscape.


The Locatefamily.com case illustrates the importance of complying with the GDPR’s requirement to appoint an EU representative when processing personal data of EU residents. Failure to fulfil this obligation can result in fines and reputational damage. Organisations should prioritise their compliance efforts to protect the privacy and rights of individuals and avoid severe financial penalties. Adhering to data protection safeguards an organisation’s future and fosters trust and confidence among stakeholders.

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